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Salary: USD 100,000 - 115,000 / annual
Ibotta, a leading performance marketing platform (NYSE: IBTA), is hiring a Product Marketing Manager to own go-to-market strategy and execution for new campaign-platform capabilities. You'll work at the intersection of Product, Sales, and customer needs—translating complex product features into clear value propositions, messaging, and sales enablement materials.
Key responsibilities include developing and executing GTM plans for new campaign capabilities; building deep understanding of key personas through customer feedback and behavioral insights; partnering with Product and Sales Enablement to prepare teams for launches; tracking adoption and market feedback; and supporting emerging initiatives like AI-assisted campaign planning.
You'll report to a Senior Product Marketing Manager and collaborate closely with Product, Sales, and Sales Enablement teams. The role requires someone who enjoys being close to the product and the people who use it—identifying friction points, gathering feedback, and translating insights into recommendations that improve engagement and commercial impact.
The position is hybrid in Denver (3 days in office: Tuesday–Thursday). Ibotta offers competitive pay ($100k–$115k base plus equity and variable compensation), flexible time off, comprehensive benefits, ESPP, 401k match, and relocation assistance for out-of-state candidates.
Ideal candidate has 4+ years in Product Marketing, Go-to-Market, Product Management, or Sales Enablement, with experience bringing products to market. Background in adtech, retail media, commerce media, performance marketing, or B2B SaaS is preferred. Experience with enterprise CPG customers or sales organizations is strongly preferred. You're highly organized, excel at cross-functional collaboration, communicate complex ideas clearly, and thrive in fast-paced, high-growth environments with ambiguity.
