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Trella Health is seeking a Product Marketing Manager to join its Product team and drive adoption of AI-enabled healthcare intelligence and workflow solutions. The role reports to the Director of Product and is responsible for owning messaging and positioning frameworks across Trella's full product portfolio, ensuring each product has a clear, differentiated story tied to customer outcomes.
Key responsibilities include developing deep expertise in buyer personas, ideal customer profiles, and buyer journeys across target markets (home health, hospice, skilled nursing, health systems, HME/DME, infusion, and specialty pharmacy). You will build and maintain competitive intelligence programs to inform positioning, sales enablement, and product strategy. A critical focus is translating complex AI capabilities and data analytics features into simple, outcome-focused language for both clinical and operational buyers.
You will create positioning and enablement materials tailored to technical and non-technical audiences, support product enablement sessions with messaging frameworks and objection-handling resources, and connect with customers to build a library of case studies, success stories, webinars, and testimonials. Collaboration with the Growth Marketing team ensures consistent application of product messaging across campaigns and channels.
Ideal candidates have demonstrated progressive experience in product marketing with strong command of core disciplines: messaging, positioning, competitive intelligence, persona development, and launch management. B2B SaaS experience in healthcare technology, post-acute care, or health systems is preferred. Familiarity with AI-driven products and the ability to translate complex capabilities for healthcare buyers is essential. Experience marketing data or analytics products, combined with superior written communication skills and strong analytical problem-solving abilities, rounds out the profile.
