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Salary: USD 175,000 - 185,000 / annual
Tines is an intelligent workflow company powering critical workflows for enterprise customers including Canva, Reddit, SAP, Coinbase, and McKesson. Tines 3B, launched in 2026, represents the next generation of the platform—a unified, secure environment for teams' apps, agents, and automations.
In this Product Marketing Manager role, you will develop customer-centric narratives for Tines' platform capabilities, working closely with product, engineering, commercial, and marketing teams to translate technical capabilities into clear positioning, compelling content, and effective product launches. IT will be a priority audience, and you'll help reach customers and decision-makers across other business lines. You'll be a leading voice on Tines' positioning in the evolving AI landscape.
Key responsibilities include:
**Market Research & Competitive Intelligence:** Conduct customer interviews and win/loss research, monitor AI developments, and contribute to analyst engagement. Understand emerging competitors and established alternatives, translating research into differentiation, battlecards, and objection-handling resources.
**Positioning & Messaging:** Create clear narratives for what customers can build, run, and monitor with Tines. Partner with product marketers to make positioning relevant to IT and expanded audiences.
**Product Launches:** Lead product marketing for new platform capabilities, from identifying audiences and use cases through launch messaging, content, enablement, and measurement.
**Enablement & Content:** Partner with Sales Enablement and customer-facing teams to build confidence in positioning. Create practical resources including blogs, decks, webinars, guides, and product collateral, working with Content Strategy and experts across engineering, solution engineering, customer success, and support.
**Cross-functional collaboration:** Build strong relationships across distributed teams, balancing strategic, creative, and tactical work while taking ownership and prioritizing effectively.
**Requirements:**
- 8+ years of experience across product marketing, marketing, product management, technical/operational roles, or strategy consulting, including at least 3 years of direct product marketing experience
- Experience marketing technical B2B software products in fast-moving environments, with understanding of how enterprise teams (particularly IT) evaluate and buy software
- Strong positioning and messaging skills with outstanding written and verbal communication; ability to simplify complex concepts without losing accuracy and adapt narratives for different audiences
- Practical experience using AI to solve business problems, curiosity about the market, and ability to discuss AI's strengths and limitations; comfort learning products by building with them
- Experience launching products/capabilities and bringing them to new audiences, including identifying use cases, understanding personas, and developing go-to-market programs
- Strong research and analytical judgment; ability to turn customer insight and competitive intelligence into clear points of view and refine based on feedback and results
- Comfort balancing strategic, creative, and tactical work; proven ability to take ownership, prioritize effectively, and create content and enablement independently
- Proven ability to build strong cross-functional relationships, earn support for recommendations, defend them thoughtfully, and adjust approach based on evidence
