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StockGro is a fintech platform connecting retail investors with SEBI-registered experts and AI-powered research tools. The company serves 35M+ users in India and partners with 1,500+ educational institutions globally. Founded in 2020 by former venture capitalist Ajay Lakhotia, StockGro is backed by General Catalyst, BITKRAFT, Roots Ventures, and notable angels including Kunal Shah and Rahul Garg.
As Product Marketing Manager, you will own lifecycle marketing and growth initiatives across the full user funnel. Your core responsibilities include designing and executing marketing automation workflows using platforms like WebEngage, building playbooks for feature adoption via in-app messaging and campaigns, and analyzing user journeys to identify optimization opportunities. You'll run A/B tests on funnel and traffic enhancements, track KPIs across triggered campaigns, and translate data insights into actionable recommendations for the product and design teams.
You'll work in a lean, close-knit team with direct ownership over growth outcomes and real autonomy to test and ship ideas quickly. The role requires hands-on involvement in performance optimization across push, email, SMS, and WhatsApp channels, with a focus on driving measurable impact on acquisition, activation, retention, referral, and revenue metrics.
Ideal candidates bring 4+ years of experience in growth marketing, lifecycle marketing, or product marketing, with strong analytical skills and proficiency in CRM/marketing automation tools. A genuine understanding of capital markets and retail investor behavior is valued highly. You should be comfortable with ambiguity, data-driven decision-making, and moving fast in a high-growth environment.
