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Stable is a venture-backed startup (Y Combinator, Craft Ventures) that simplifies business entity management by providing companies with virtual business addresses and online mail management. Over 3,500 companies use Stable to automate their mailroom and maintain a permanent business address with the IRS, state agencies, and vendors. The company is at an inflection point with strong product-market fit (NPS 75+) and serves customers from early-stage startups to mid-market enterprises across technology, logistics, and property management.
You will own Stable's positioning, messaging, and go-to-market strategy as a Senior Product Marketing Manager reporting to the Head of Growth. This is a cross-functional role working closely with product, engineering, sales, success, and founders.
Key responsibilities include:
**Positioning & Messaging:** Define Stable's category story, competitive positioning, and messaging across all customer segments (founders, solopreneurs, enterprises). Develop and maintain ICPs and buyer personas with jobs-to-be-done frameworks. Ensure alignment across sales, marketing, product, and leadership. Own messaging on the website, pricing page, and key in-product moments like onboarding.
**Product & Platform:** Act as the bridge between product and go-to-market teams. Define how products fit together and evolve the platform narrative as new offerings launch. Partner with Product and Finance on pricing and packaging strategy.
**Enablement & Launches:** Enable sales and customer-facing teams with talk tracks, objection handling, and proof points. Build and maintain sales assets (pitch decks, battlecards, one-pagers, competitor comparisons). Build and run the launch framework and calendar. Drive go-to-market strategy for new products and major feature launches.
**Competitive & Customer Insight:** Run competitive analysis and maintain competitive intelligence. Mine call transcripts, win/loss data, churn reasons, and customer interviews to inform positioning. Build a customer proof engine including case studies, testimonials, review site presence, and reference programs. Audit how LLMs discuss Stable and improve sentiment.
**Measurement & Systems:** Own PMM performance metrics including competitive win rates, new product adoption, and pipeline/revenue influenced. Build AI systems that enable the GTM team to produce on-brand work independently.
**Requirements:**
- 5+ years in product marketing at a B2B SaaS company
- Experience selling to both SMB/self-serve and enterprise buyers
- Track record of positioning work that measurably improved win rates, conversion, or adoption
- Ability to partner with and influence both technical and non-technical stakeholders
- Experience leading launches end-to-end from messaging through enablement and measurement
- Comfort with data and ability to self-serve insights
- Hands-on experience building with AI tools and curiosity about AI-driven buyer research
- Sharp, concise writing and excellent communication skills
- Multi-product or platform positioning experience is a strong plus
