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PPRO is a global payments platform that enables major companies like PayPal, Stripe, and Microsoft to access local payment methods and connect with billions of consumers worldwide. The company operates across 10+ locations with a team spanning 50+ nationalities, and is targeting 3x growth by 2028.
As Product Marketing Manager, you will ground PPRO's go-to-market strategy in data-driven insights. Your core responsibilities include:
**ICP & Strategy Development**: Mine Salesforce, product, and transaction data across platforms to build a clear, evidence-based Ideal Customer Profile (ICP). Collaborate with commercial and leadership teams to define ICP tiers that directly shape product launch plans and market positioning.
**Sales Enablement**: Own sales enablement for a scaling commercial team. Leverage AI tools to create battlecards, pitch decks, technical FAQs, and comprehensive training materials that equip the sales organization to close deals effectively.
**Feedback Loop & Optimization**: Close the win/loss feedback loop by translating competitive and customer insights into actionable enablement content for the broader marketing team. Use these insights to inform campaign planning, channel optimization, and KPI measurement.
**Cross-functional Collaboration**: Work closely with product, sales, and leadership to ensure marketing strategy aligns with commercial objectives and customer needs.
The role offers autonomy to own work end-to-end, exposure to global payments infrastructure, and the opportunity to impact a fast-growing fintech platform serving enterprise clients. You'll work in a people-first, high-trust environment that values continuous learning and collaborative problem-solving.
