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Salary: USD 130,000 - 150,000 / annual
Perchwell is a modern real estate listings platform built for agents to search smarter, collaborate better, and close deals faster. The platform combines market research and client collaboration, featuring AI-powered capabilities and mobile-first design. Backed by Lux Capital and Founders Fund, Perchwell represents the first major new listings technology platform in decades.
As Product Marketing Manager, you will own go-to-market strategy and execution for product and customer launches. The role combines two primary responsibilities:
PRODUCT LAUNCHES: You will run the launch cadence for continuous product releases, managing timelines, asset checklists, and cross-functional coordination with Product and Customer Success. You will write positioning and messaging for product areas (Search, Add/Edit, Client Collaboration, Reports, Analytics, Admin, Mobile), produce launch assets (release notes, help center articles, Intercom macros, MLS enablement briefs, emails, in-app messages), and translate technical capabilities into language agents and MLS administrators understand. You will maintain product pages, one-pagers, and demo decks as the product evolves.
CUSTOMER LAUNCHES: You will own member-facing communication plans for MLS conversions, from announcement through training, cutover, and post-launch adoption. You will develop adoption campaigns (emails, newsletters, training invitations, town halls, FAQs), work directly with MLS leadership and Perchwell's Customer Success and implementation teams, track adoption metrics, and partner on testimonials and case studies for sales enablement.
SYSTEMS & VELOCITY: You will build and maintain AI-powered templates and skills to systematize recurring work. You will run the launch calendar and post-launch reviews as repeatable processes, continuously improving efficiency. You will use AI daily for competitive research, customer transcript analysis, draft production, and voice consistency checks.
Success means product launches ship on schedule with complete assets, customer launches hit cutover dates with informed and trained members, Perchwell's story is tailored to each audience, and launch asset production time decreases quarterly through improved systems.
This role reports to the Product Marketing Lead and is hands-on, requiring someone who combines strong writing, product judgment, and organizational discipline to manage multiple concurrent launches. You will take projects from idea through execution and iteration with minimal close management.
REQUIREMENTS:
- 3+ years professional experience in product marketing, lifecycle marketing, customer marketing, content marketing, or adjacent role at B2B software company, with end-to-end ownership of launches, campaigns, or content programs
- Clear writing skills (portfolio required)
- Ability to bring structure to cross-functional work: planning, checklists, input management, deadline adherence across multiple concurrent projects
- Comfort presenting to customers
- Willingness to learn real estate, broker, and MLS operations and ability to learn technical products quickly
- Strong collaboration with Product, Sales, Customer Success, and Design; proactive communication
- Daily AI tool usage with demonstrated ability to systematize at least one recurring workflow
- Self-directed execution from idea through iteration
- Openness to feedback and iteration
- Willingness to travel
- Real estate or proptech experience is a plus
- Must be authorized to work in the U.S.
