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Insify is a Series B insurtech company on a mission to make insurance simple, human, and genuinely useful for freelancers and entrepreneurs. As Product Marketing Manager, you'll own the positioning and communication strategy for our products, translating complex insurance concepts into clear, compelling narratives that resonate with self-employed professionals.
You'll serve as a bridge between product and marketing teams, responsible for developing positioning frameworks, crafting core messaging pillars, and executing go-to-market strategies. Your work will drive awareness beyond existing in-market audiences and deepen customer connections with the self-employed segment.
Key responsibilities include:
- Developing and refining product positioning and messaging architecture
- Creating go-to-market strategies for new product launches and features
- Collaborating with product, design, and sales teams to align on value propositions
- Producing marketing collateral, case studies, and thought leadership content
- Analyzing market trends and competitive positioning to inform strategy
- Supporting demand generation and customer acquisition initiatives
- Measuring and optimizing messaging effectiveness through customer feedback and performance data
You'll work in a fast-growing fintech environment where your strategic thinking and communication skills directly impact how the market perceives and adopts our insurance solutions.
