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inDrive is seeking a Product Marketing Manager to own end-to-end CRM and lifecycle marketing strategies for inDrive.Groceries and Restaurant Delivery. This role sits at the intersection of product, CRM, analytics, and growth, with a mission to drive frequency, retention, and habit formation in food delivery.
Key Responsibilities:
CRM & Lifecycle Ownership: Design and execute CRM strategies across the full customer lifecycle. Drive high-frequency CRM orchestration through multi-channel communication including push notifications, in-app banners (home, catalog, checkout, ride context), and WhatsApp/messaging channels. Work with Bloomreach to manage segmentation, dynamic content, personalization, and automated triggered flows.
Data, Events & Analytics: Own the definition and quality of product and CRM events required for funnel tracking, segmentation, targeting, experimentation, and ML use cases. Partner with analytics teams to track key metrics including conversion to first order, repeat rate, frequency (orders per user), AOV/basket composition, and CRM contribution to GMV. Drive A/B testing initiatives.
Cross-Functional Leadership: Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science, and Local Marketing teams. Support market rollouts across multiple countries by adapting CRM strategies to local behavior and supply dynamics, aligning with local assortment, pricing, and partner requirements.
Requirements:
- 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
- Experience in food delivery, groceries, e-commerce, or marketplaces
- Strong hands-on CRM experience (Bloomreach is a strong plus)
- Proven track record of driving frequency and retention, not just acquisition
- Strong analytical mindset (funnels, cohorts, retention, uplift)
- Experience working with product events and data schemas
- Ability to simplify complex product logic into clear messaging
- Experience running experiments and scaling successful mechanics
- Comfortable working across markets and cross-functional teams
Nice to Have:
- Experience in high-frequency products (food delivery, quick commerce)
- Exposure to ML-driven CRM or personalization systems
- Experience in emerging markets with supply constraints
