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Forter is seeking a Product Marketing Manager to join the Market Strategy team. This role owns product positioning and messaging strategy, translating product capabilities into resonant narratives across buyer journeys and customer profiles. You will define positioning and messaging for ideal customer profiles and personas, identify and shape demand generation narratives, build sales and customer success playbooks, own content for product launches (website, email, PR, events, webinars), drive customer adoption and expansion campaigns, and establish feedback loops from Sales, Customer Success, and customers to continuously refine messaging.
Key responsibilities include storytelling and positioning work that reaches both technical and non-technical audiences, leveraging AI tools to scale impact, building cross-functional relationships with Sales, Product, and Marketing teams, managing multiple high-priority projects in a fast-paced environment, and becoming a subject matter expert on customer needs and product capabilities.
Forter is a human-first, AI-built company that provides identity intelligence across the commerce journey. The platform analyzes patterns across a network of over 2 billion shoppers to protect revenue and unlock customer experiences. Founded in 2013, Forter has raised $525M from top-tier investors including Tiger Global, Bessemer, Sequoia Capital, and Salesforce Ventures. The company powers commerce decisions for nearly 1 million businesses globally and counts Nordstrom, Instacart, Priceline, Adobe, ASOS, and eBay among its customers.
