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Delinea is seeking a Product Marketing Manager to join its US-based marketing team. The role focuses on creating messaging, content, and assets that communicate the value of Delinea's Identity Security Platform—a cloud-native solution that secures human and machine identities through intelligent, centralized authorization.
You will own a major product family and serve as the primary Product Marketing resource supporting international markets (EMEA, APAC, LATAM). Key responsibilities include:
• Conduct market research and competitive analysis using primary sources (customer, partner interviews) and secondary sources (analyst reports, sales insights) to understand buyers, buying centers, and market dynamics.
• Define and maintain a holistic content strategy aligned with the buyer's journey, working with peer Product Marketers to ensure prospects and customers find compelling information that drives sales conversations.
• Develop market-in messaging, positioning, value propositions, and differentiation that address buyer needs and establish why Delinea's products are the best solution.
• Create high-quality content assets including whitepapers, blog posts, case studies, ebooks, and other materials that support the buying journey.
• Lead product launch processes, owning release campaigns, communications, and launch materials in collaboration with Product Management.
• Drive sales enablement by creating compelling resources, training materials, and tools that arm the sales team with insights on how to communicate product value and differentiation.
• Align with rest-of-world marketing teams to define priorities and produce regionally specific messaging and content as needed.
• Translate business objectives, market opportunities, and product portfolio into cohesive go-to-market plans, working cross-functionally with Product, Demand Generation, Sales, Channel, and broader Marketing teams.
• Evangelize Delinea's story through compelling narratives across various content mediums.
The ideal candidate thrives in dynamic, innovative environments and brings experience across multiple facets of product marketing, particularly content creation. You will work with and learn from senior Product Marketing team members. This role reports to the GM of the Workforce Business Unit and may require up to 20% travel.
