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Salary: USD 150,000 - 200,000 / annual
Conviva is seeking a Product Marketing Manager to own positioning, messaging, and go-to-market execution for a core part of its product portfolio. You will partner closely with Product, Sales, and Customer Success to translate technical capabilities into compelling market narratives, reporting directly to the CMO as part of a small, high-impact marketing team.
Key responsibilities include:
- Develop and maintain positioning and messaging for assigned products, ensuring consistency across web, sales collateral, and campaigns
- Lead go-to-market planning and execution for new product launches and major feature releases, coordinating timelines across Product, Sales, and Marketing
- Build sales enablement materials, including pitch decks, battlecards, one-pagers, and objection-handling guides
- Conduct win/loss analysis, customer interviews, and competitive research to sharpen positioning and identify market opportunities
- Partner with Product Management to understand roadmap priorities and translate them into customer-facing narratives
- Create customer-facing content such as case studies, product videos, webinars, and blog posts in collaboration with content and demand gen teams
- Track and report on launch performance and sales enablement effectiveness, adjusting approach based on data
- Serve as the voice of the customer and market inside product planning discussions
Conviva is the intelligence layer for digital businesses, providing an Operational Data Platform that harnesses full-census, comprehensive client-side telemetry to capture every aspect of customer experience and engagement across all devices. The platform links user interactions to real business outcomes such as purchases, bookings, and resolved support requests, powered by patented Time-State Technology. Trusted by industry leaders like Disney, NBC, and the NFL, Conviva helps enterprises grow, improve satisfaction, and build lasting trust.
You will have direct exposure to executive strategy and a real seat at the table in shaping how products go to market, with mentorship and visibility from reporting to the CMO.
Requirements:
- 3-6 years of experience in product marketing, preferably in B2B SaaS or a technical product environment
- Proven track record of leading product launches from planning through execution
- Strong written and verbal communication skills, with the ability to simplify complex technical concepts for different audiences
- Experience building sales enablement content and working directly with sales teams
- Comfort working with data to inform positioning and measure impact
- Self-starter who can manage cross-functional projects with minimal oversight
- Experience in streaming media, ad tech, observability, or analytics platforms is a plus
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
