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Cardata is seeking a Product Marketing Manager to own go-to-market execution for product launches. As the first PMM on the team, you'll play a foundational role in building and scaling the Product Marketing function.
You'll be responsible for end-to-end launch execution, from planning through market introduction and customer adoption. This includes translating complex product capabilities into clear customer value, developing messaging and positioning, and creating education and enablement materials that help customers, prospects, and internal teams understand product value.
Key responsibilities include:
- Leading product go-to-market execution from release planning through launch readiness
- Partnering with Product to assess customer impact and determine communication/training needs
- Developing messaging, positioning, and value propositions for new products and enhancements
- Serving as primary cross-functional coordinator for launches, aligning Product, Marketing, Sales, Customer Success, Support, and Operations
- Creating release summaries, product announcements, and customer communications
- Building education resources including user guides, training videos, feature highlights, and product walkthroughs
- Developing enablement materials such as positioning guides, FAQs, presentation decks, and collateral for customer-facing teams
- Maintaining and updating product overview decks and customer-facing materials
- Creating innovation articles and customer success stories showcasing product enhancements and thought leadership
You'll work at the intersection of Product, Marketing, Sales, and Customer Success, translating between technical capabilities and customer needs. Success is measured by effective product launches, internal team confidence in communications, and successful customer adoption.
Cardata transforms how businesses manage vehicle reimbursement with smart, automated solutions. The company serves hundreds of companies and thousands of drivers across North America.
