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Bolna is a Voice AI orchestration platform processing 33M+ calls monthly for enterprises across BFSI, e-commerce, logistics, and other sectors. The company builds intelligent voice agents that businesses deploy at scale.
You will own product go-to-market (GTM) end-to-end, from positioning and messaging through launches, product education, and adoption. Working closely with founders, Product, Engineering, and Sales, you'll translate complex technical capabilities into compelling stories, demos, and content that resonate with customers.
Key responsibilities include:
- Owning GTM for product launches and major feature releases
- Developing positioning, messaging, launch narratives, and product stories
- Creating launch assets including demos, product pages, documentation, comparison pages, presentations, and content
- Driving product activation and adoption by identifying funnel gaps and working with Product/Growth teams to improve conversion
- Running webinars, demos, and product education initiatives
- Building competitive intelligence, sales enablement materials, and battlecards
- Partnering with Sales to understand customer objections and incorporate feedback into GTM strategy
- Collaborating with founders, Product, Engineering, and Growth to shape Bolna's market positioning
This is a hands-on role requiring someone who can go deep into technical products, use them fluently, and demo them effectively. You'll also own the customer journey from first touch through product activation, identifying drop-offs and driving adoption improvements.
REQUIREMENTS:
- 4–7 years of Product Marketing experience, ideally in B2B SaaS, AI, developer tools, or technical products
- Strong experience in product launches, positioning, messaging, and GTM
- Excellent written, verbal, and presentation skills
- Strong analytical and problem-solving abilities
- Comfort working in a 0→1, fast-moving startup environment
- Technical curiosity and ability to understand and demo complex products
- Strong ownership mentality and attention to detail
Good to have: Experience with AI/Voice AI, developer-facing products, APIs, product-led growth, or enterprise SaaS.
