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Product Marketing Manager

Blitzy - Cambridge, MA, United States - In-office - posted 2026-08-12

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Blitzy is an AI software development platform that autonomously builds custom software to transform the enterprise software development lifecycle. The company is backed by tier-1 investors and founded by repeat entrepreneurs. As Product Marketing Manager, you will own the end-to-end product marketing function, translating Blitzy's complex technical capabilities into clear, differentiated narratives for engineers, CTOs, CIOs, and enterprise decision-makers. Key responsibilities include: - Develop core product messaging and adapt it across multiple audiences and channels (web, email, social, paid media, events, sales). - Create high-impact content including white papers, customer stories, solution briefs, blogs, webinars, and presentations. - Execute integrated product launches with coordinated messaging and campaign assets across all channels. - Build distribution strategies that match each audience segment, asset type, and funnel stage to owned, earned, paid, partner, and sales channels. - Develop landing pages, ad copy, email campaigns, nurture sequences, pitch decks, one-pagers, and competitive materials. - Publish customer stories that connect technical results to measurable business value. - Measure engagement, conversion, pipeline influence, and sales adoption by channel; use data to optimize performance. - Establish reliable processes for moving projects from brief through publication. - Build trusted relationships across product, engineering, sales, and demand generation teams. This is a writing- and execution-intensive role. You will be equally comfortable developing core narratives, adapting them for different audiences and channels, and measuring which formats and distribution strategies drive engagement and pipeline impact. Required: 4+ years of product marketing, content marketing, or technical marketing in B2B technology; exceptional writing and editing skills; demonstrated ability to explain technical products to engineering and executive audiences; experience executing product launches and integrated go-to-market campaigns; strong understanding of content distribution and cross-channel campaign execution; ability to use performance data to optimize content and conversion; experience creating customer stories; strong project management and stakeholder collaboration skills; portfolio demonstrating relevant work. Preferred: familiarity with enterprise software development lifecycle; experience marketing AI, developer tools, software modernization, cloud infrastructure, or cybersecurity; understanding of enterprise buying committees; experience working with designers, video producers, and agencies; familiarity with web analytics, CRM, marketing automation, and content-performance tools; hands-on experience with AI-assisted creative platforms.

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