SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Arta Finance is seeking a strategic, creative, and data-driven Product Marketing Manager to lead B2C go-to-market strategy for an advanced investment platform serving US and Singapore markets. This is a high-velocity role where you will own end-to-end launch strategy and execution for new financial products, including alternative investments (private equity, venture capital, real estate), structured products, and AI-driven portfolio tools.
Key responsibilities include:
- Own B2C go-to-market strategy and execution for weekly product launches with hard commitment and funding deadlines
- Manage the recurring product content pipeline (brochures, webinars, product specs, in-app pages) working cross-functionally with investment, design, and ops teams
- Author and deploy marketing collateral, launch/redemption emails, in-app positioning, and educational narratives to drive member activation and retention
- Produce white papers, explainers, and educational content that demystify sophisticated financial strategies and build trust
- Develop positioning and messaging that translates complex, high-net-worth financial strategies into elegant, user-focused value propositions while maintaining regulatory compliance
- Build and implement AI-native workflows (agents, skills, automated review) to accelerate content production and scale operations
- Audit and optimize onboarding flows, in-product copy, and activation touchpoints; run A/B tests and iterate based on adoption data
- Partner closely with Product, Compliance, Investment Research, Design, Email Ops, and Client Advisory teams
- Monitor macroeconomic trends, regulatory changes, and competitive shifts in wealth management and private markets
You bring 5+ years of product marketing experience in wealth management, fintech, or alternative investment platforms. You understand sophisticated financial products (private markets, derivatives, tax-aware investing) and can translate trader insights into compliant, compelling member-facing copy on tight deadlines. You are highly hands-on, thrive in fast-paced environments, and possess operational rigor with meticulous attention to detail. You are data-driven, actively use AI tools in daily work, and are comfortable working alongside legal and compliance teams in regulated environments. Global experience marketing financial products across US and APAC/Singapore is a plus.
