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Salary: USD 81,000 - 145,125 / annual
Arcadia is an AI-powered energy intelligence platform that helps enterprises manage utility bills, procure energy, and advance sustainability at scale. The company serves Fortune 2000 customers with unified data, AI-powered analytics, and expert advisory to drive cost savings, risk mitigation, and carbon reduction.
You will join as Product Marketing Manager, reporting to the Head of Product Marketing. This is a hands-on role bridging commercial, finance, and product management to drive the go-to-market (GTM) lifecycle across Arcadia's products.
Key responsibilities include:
- Define and maintain buyer personas and customer segmentation frameworks to guide messaging, targeting, and campaign strategy
- Develop messaging, positioning, packaging, and GTM strategy for Arcadia's products in collaboration with customers, commercial teams, and product managers
- Support product launches across the full lifecycle, from conception through general availability, ensuring alignment and enablement across all stages
- Conduct market and competitive research to understand customer needs and competitive differentiation
- Own product and commercial enablement for GTM teams, including sales playbooks, battlecards, and training materials
- Partner with marketing and demand generation to communicate product features and value
- Turn market learnings, customer feedback, and MVP data into clear requirements that inform the product roadmap
- Gather insights from analytics, win/loss data, user research, and cross-functional partners in Sales, Engineering, Customer Success, and Operations
- Balance the needs of diverse user personas interacting with Arcadia products
You will be a self-starter and strong leader comfortable driving end-to-end initiatives across many teams and functions. You excel at stakeholder management, communication, problem-solving, and market analysis. You bring domain expertise, intuition, and AI fluency—comfortable experimenting with and adopting AI-powered marketing tools to work smarter and faster. You collaborate frequently with sales, pre-sales, product managers, customer success teams, and customers.
Arcadia is fully remote with access to co-working spaces.
REQUIREMENTS:
The posting does not explicitly state years of experience, education level, or specific certifications required. However, the role expects: strong leadership and initiative; expertise in buyer persona development, product positioning, and GTM strategy; market research and competitive analysis capabilities; sales enablement experience; cross-functional collaboration skills; AI fluency and comfort with AI-powered tools; domain expertise and market intuition.
