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Salary: CAD 94,000 - 117,000 / annual
AppDirect is a subscription commerce platform that enables organizations to sell any product through any channel on any device as a service. They power millions of subscriptions worldwide.
You will be the sole product marketing voice for a Business Unit, owning the full go-to-market strategy end-to-end. This is an autonomous role where you set your own priorities and drive work forward without day-to-day direction. You will work alongside two other product marketing managers and a director of product management, contributing the Business Unit perspective to cross-functional planning.
Key responsibilities include:
- Own full go-to-market strategy for product launches, including positioning, success criteria, and cross-functional execution
- Define product marketing outcomes and success metrics tied to pipeline and new revenue targets
- Partner with the Director of Product Management to shape the product roadmap using competitive intelligence, win/loss analysis, and market research
- Build and execute customer marketing strategy focused on advocacy programs and expansion-stage motions to support cross-sell
- Own analyst relations for the Business Unit, including briefings and positioning with firms like Gartner
- Represent product marketing perspective in cross-functional planning with sales, customer success, and marketing leadership
- Contribute to pricing analysis and packaging/positioning recommendations
You will translate competitive intelligence, win/loss data, and customer insight into clear positioning and concrete go-to-market plans that sales and product teams can act on. You are equally comfortable writing positioning narratives and reviewing pipeline data to assess launch performance.
REQUIREMENTS:
- 3–5 years of product marketing experience in a B2B SaaS environment with demonstrated ownership of go-to-market strategy
- Experience conducting competitive analysis, win/loss research, or market intelligence and using findings to influence product or positioning decisions
- Familiarity with analyst relations processes, including preparing briefings and responding to research inquiries
- Experience developing customer marketing or expansion-stage programs (advocacy, upsell, or cross-sell campaigns)
- Ability to work autonomously across multiple initiatives and set your own agenda without close oversight
- Clear, structured communication skills across written and verbal formats for presenting to sales leadership, product management, and executives
- Product-led growth (PLG) strategies experience is an asset but not required
