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Salary: USD 140,000 - 170,000 / annual
Workstream is a mission-driven Series B company building an all-in-one HR, payroll, and hiring platform for the hourly workforce. With 2.7 billion hourly workers making up 80% of the global workforce, Workstream is purpose-built to serve this underserved market. The company is backed by top-tier VCs including Founders Fund, BOND, and Coatue, and counts major QSR brands like Burger King, Carl's Jr./Hardee's, IHOP, and KFC among its customers.
You will join as Senior Product Marketing Manager, leading a high-leverage PMM function and managing a team of 3. Reporting directly to revenue leadership, you will own positioning, product launches, and sales enablement as the platform expands from hiring into payroll, HR, and AI products.
Key responsibilities include:
**Positioning & Messaging:** Own how Workstream is described across the website, sales decks, and initial customer conversations. Test core narrative questions—such as restaurant-first positioning versus broader frontline-workforce storytelling—through real experiments rather than opinion.
**Product Launches:** Run end-to-end go-to-market launches for new products, including an AI assistant for frontline teams and an expanding payroll suite. Develop messaging, launch plans, pricing input, and post-launch iteration.
**Sales Enablement:** Build battlecards, competitive teardowns, ROI narratives, and customer proof points to help the sales team win. Listen to customer calls weekly and update messaging based on market feedback.
**Customer Proof & Content:** Transform customers into case studies, video stories, and webinars in collaboration with content and design teams.
**AI-Driven Execution:** Leverage AI agents for research, drafting, and analysis to move at a pace that would have required a full team a year ago.
The role is based in Lehi with 4–5 days per week in-office. The company supports relocation and visa sponsorship for qualified candidates. Occasional travel for customer visits, conferences, and team events is expected.
**Requirements:**
- 3–10 years in product marketing or a mix of PMM, growth, and content roles, ideally in B2B SaaS. Shipped work matters more than title history.
- Founder energy: you've built something from scratch (company, product, or channel) and bias hard toward action. Former founders are welcome.
- Commercially minded: you judge your work by pipeline influenced and deals won, and you enjoy engaging with sales.
- AI-native: AI tools are already part of your daily workflow.
- Hungry: you want more scope than your years should allow and are willing to earn it in person with a hard-working team.
- Strong plus: experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll.
