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Salary: USD 122,400 - 176,000 / annual
Abnormal AI is a fast-growing cybersecurity company protecting over 4,500 customers, including 25%+ of the Fortune 500. The company is expanding from email security into identity, AI security, and insider threat, with 40%+ year-over-year growth.
As Senior Product Marketing Manager, you will own the strategic messaging and positioning that differentiates Abnormal's behavioral-AI-driven security approach in the market. You'll translate complex technical concepts into compelling narratives that resonate with buyers, analysts, and customers.
Key responsibilities include:
- Develop differentiated product messaging and positioning across all buyer touchpoints
- Lead end-to-end product launches (major releases and incremental feature updates) across sales enablement, press, digital, and other channels
- Partner with Marketing teams to drive demand and pipeline through acquisition and upsell messaging aligned to the buyer's journey
- Create and maintain diverse product content: collateral, thought leadership, solution presentations, website copy, videos, and blogs
- Conduct customer research to inform and refine messaging strategy
- Enable sales teams and channel partners on product value and joint solutions
- Represent Abnormal as a speaker at external forums and industry events
- Serve as a go-to subject matter expert on the email security market for customers and analysts
You'll work in a fast-paced, high-velocity environment with frequent launches and significant impact on company growth. This role offers the opportunity to shape narrative and drive business outcomes at a company in an exciting growth phase.
REQUIREMENTS:
- 5+ years of experience producing written content for buyers, ideally within cybersecurity (portfolio/samples required)
- Proven experience managing product launches in high-velocity environments
- Strong technical curiosity with ability to explain complex security concepts clearly to non-technical buyers
- Excellent verbal and written communication skills
- Strategic mindset with ability to execute independently and efficiently
- Demonstrated ability to influence internal and external stakeholders across organizational levels
- Strong listening skills, empathy, and collaborative approach
- Passion for Abnormal's mission and commitment to customer and partner success
