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Revolut is seeking a Product Marketing Manager to lead strategic market expansion across the Americas. You'll spearhead go-to-market strategies for new product launches, adapt global product marketing strategies for local relevance, and establish Revolut as the go-to financial app in new territories.
Key responsibilities include understanding local market needs and customer behaviors across diverse markets, leveraging market feedback to extract data-driven insights, and crafting messaging and positioning tailored to regional value propositions. You'll lead complex cross-functional projects involving product, growth, creative, and compliance teams, ensuring seamless execution in new regulatory environments.
You'll design and launch experiments across channels and messaging, optimize campaign performance through systematic testing, and build scalable automation systems to support expansion. Collaboration with Data and Ops teams will help you build attribution models and measure the impact of product marketing on key metrics. You'll own key business metrics, contribute to strategic planning, monitor industry trends, and identify opportunities and risks for strategic adaptation.
The role requires extensive experience leading multi-market go-to-market campaigns with cross-functional input, proven track record in consumer marketing across in-product, digital, PR, and offline channels, and advanced analytical skills for data-driven decision-making. You should have experience in B2B or B2C product, brand, or consumer marketing in fast-paced, hyper-growth tech companies with a focus on market entry or international expansion. Knowledge of local markets and regulatory landscapes in fintech or payments is essential. You'll need strategic thinking, solid business acumen, exceptional project management and stakeholder coordination abilities, and the ability to balance creative innovation with brand consistency and performance goals.
