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Mapbox is seeking a strategic Product Marketing Manager to lead go-to-market strategy for its AI innovations and location intelligence platform. You'll define positioning, messaging, and launch strategies for AI-powered products, translating complex technical concepts into compelling customer value propositions for both technical and business audiences.
Key responsibilities include owning end-to-end go-to-market strategy from positioning through customer adoption; developing differentiated product positioning and messaging; conducting customer research to inform product strategy and roadmap decisions; partnering cross-functionally with Product, Engineering, Sales, Marketing, Design, and Support on product launches; establishing KPIs and measuring launch success through adoption and engagement metrics; monitoring the competitive AI landscape to strengthen Mapbox's market position; creating sales enablement resources including battlecards, presentations, and messaging frameworks; developing customer-facing content such as blogs, webinars, solution guides, and thought leadership pieces; collaborating with Marketing on awareness and adoption campaigns; and building deep expertise in AI, location intelligence, and emerging market trends.
You'll need 8+ years of product marketing experience with a proven track record launching technical products and driving customer adoption. Preferred experience includes marketing AI, machine learning, developer platforms, SaaS, or enterprise software. Essential traits include customer obsession, strategic storytelling ability, analytical mindset, AI and technical curiosity, go-to-market leadership experience, ownership mentality, strong communication skills, high quality standards, collaborative influence across functions, and a growth mindset. You should excel at translating emerging AI technologies into accessible messaging for developers and business stakeholders, thrive in ambiguous environments, and independently drive initiatives from concept through execution.
