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Product Marketing Leader

Lumana - Remote - Remote - posted 2026-07-20

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Salary: USD 180,000 - 220,000 / annual

Lumana is an AI-powered video security platform founded in 2021 and backed by tier-one Silicon Valley investors. The company has achieved product-market fit and recently raised the largest Series A in its industry. Lumana's mission is to help organizations unlock the value of their visual data through intelligent video security solutions that enhance safety, streamline operations, and enable instant response. The Product Marketing Leader will guide Lumana's market positioning, product launches, and customer communications for its AI-first video security platform. This is a strategic, cross-functional role at the intersection of Product, Marketing, Sales, and Customer Success. Key responsibilities include: - Own market strategy and go-to-market direction by gathering customer and competitive intelligence, then translating insights into strategic recommendations that reflect real market demand. - Develop and evolve differentiated positioning and messaging that clearly communicates Lumana's value across industries (education, government, manufacturing, hospitality, healthcare, retail) and buyer personas. - Lead product launches and GTM execution by partnering with Product, Engineering, Sales, and Customer Success to translate product investments into compelling market narratives and measurable outcomes. - Drive cross-functional alignment by serving as strategic connective tissue, facilitating prioritization decisions, and ensuring execution of strategic direction. - Enable Sales and Channel teams with messaging, competitive intelligence, battlecards, pitch decks, and enablement resources to accelerate pipeline and improve win rates. - Shape content and thought leadership including website messaging, case studies, product narratives, videos, blogs, and executive thought leadership. - Be the voice of the customer by synthesizing feedback, product usage data, and market signals to influence messaging, GTM strategy, and product prioritization. The role is ideal for someone who is both strategic and hands-on, energized by ambiguity, and excited to help define and build a new category. The AI video surveillance market is projected to more than double to $14.6B in the next four years, and Lumana is positioned to be the clear market leader.

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