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Consensys is seeking a Senior Product Marketing Manager to own the positioning and growth of MetaMask's Trading features—including swaps, perpetual trades, prediction markets, and real-world asset investments. This is a high-leverage role at the intersection of product strategy, go-to-market execution, and brand trust.
You will report to the Product Marketing Director and collaborate across Product, Growth, Brand, Business Development, and Partner Marketing teams. Your responsibilities span strategy, execution, and cross-functional alignment.
Strategy: Define and execute end-to-end go-to-market strategy for Trading features across global markets, from opportunity sizing and positioning through launch and lifecycle optimization. Partner with Product leads to shape roadmap priorities based on market insight and user behavior. Act as a strategic thought partner representing user needs and market realities in decision-making. Influence long-term product strategy and monetization through competitive analysis, segmentation, and market research.
Go-to-Market & Growth: Lead product and feature launches with narratives that resonate with crypto traders and holders. Drive lifecycle marketing initiatives that increase awareness, activation, and retention. Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programs that move conversion, volume, and retention metrics. Ensure strong measurement and continuous iteration with clear success metrics and documented learnings.
Cross-Functional Collaboration: Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support to deliver integrated campaigns. Align stakeholders and manage timelines, priorities, and expectations. Partner with Data and Product to monitor performance and refine GTM approaches.
Brand & Community: Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community. Support education, community, and influencer programs that drive awareness and confidence, particularly among emerging market segments. Ensure consistency in storytelling across all surfaces.
You bring 6–8+ years in product marketing, ideally in fintech, crypto, or high-growth consumer tech. You have demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes. You excel at strategic thinking and storytelling, turning complex product concepts into clear, compelling narratives. You are analytical and outcome-driven, comfortable interpreting data and using insight to inform both marketing and product strategy. You have exceptional cross-functional communication and influence skills.
