SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Anthropic is seeking a Product Marketing Lead to own the go-to-market strategy and integrated growth motion for Claude for Knowledge Work—a suite of AI products including chat, Cowork, Claude for Office, and Tag. The role focuses on making Claude the default AI collaborator for knowledge workers globally.
You will define marketing and growth strategy by segment for core knowledge-work products, coordinating work streams across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success. Key responsibilities include:
• Develop segment-by-segment marketing plans, prioritizing where to lead first and what to defer
• Set content direction for Claude for Knowledge Work, building on existing messaging foundations
• Create activation flywheels inside enterprise accounts through champion identification, workshops, webinars, and lifecycle programs
• Own flagship acquisition and activation campaigns like "Hand off your tasks to Claude"
• Shape digital, social, and field motions targeting ops, finance, legal, marketing, and productivity creators
• Coordinate cross-functional teams without direct authority, ensuring the growth motion moves as one program
• Operate as an individual contributor in year one—writing plans, building campaigns, and shipping content directly
• Track and report progress against awareness, preference, growth metrics (WAUs and enterprise account depth), revenue contribution, and campaign efficiency
You'll work with a quickly growing team of researchers, engineers, policy experts, and business leaders committed to building safe, beneficial AI systems. This is a GTM-oriented product marketing role requiring deep product knowledge, strong narrative instincts, and the ability to turn product truth into campaigns that resonate with various personas.
