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Salary: USD 172,800 - 216,000 / annual
Scale is seeking a Product Marketing Lead for Enterprise to develop and execute vertical-specific marketing strategies for its AI data and technology platform. This role sits at the intersection of product marketing and customer marketing, focusing on enterprise buyers across key verticals.
Key responsibilities include:
- Develop compelling, persona-driven messaging and positioning for Scale's enterprise applications tailored to specific verticals
- Create marketing assets (decks, videos, blog posts, one-pagers) that communicate value propositions to vertical leaders and support sales pursuits
- Lead positioning and sales enablement initiatives to drive awareness and engagement
- Drive cross-functional marketing programs in partnership with product, engineering, sales, and growth marketing teams to contribute to pipeline targets
- Collaborate with field marketing and events teams on vertical-specific event strategies and experiences
- Develop and execute customer marketing strategy, including case studies, testimonials, and visual assets
- Design and operate Scale's Customer Advisory Board program, including virtual sessions and an annual in-person summit for senior enterprise executives
Ideal candidates bring 5+ years of B2B enterprise product marketing experience, preferably with vertical sales-led growth or customer marketing focus. Strong understanding of AI/ML technology and ability to create content for executive, IT, and business user audiences is essential. Excellent communication, storytelling, problem-solving, and cross-functional influence skills required. Experience marketing AI products is a plus.
This is a hands-on strategic role combining messaging development, content creation, sales enablement, and customer engagement programs. The successful candidate will influence product strategy, support revenue growth, and shape how enterprises understand Scale's AI capabilities.
