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Product Marketing Lead - EMEA

Vanta - London, United Kingdom - Hybrid - posted 2026-08-28

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Vanta is a Series D AI-powered trust management platform that helps businesses earn and prove security continuously. As Product Marketing Lead for EMEA, you will drive sustainable growth across the region by defining go-to-market strategy, crafting region-specific messaging, and leading product launches. You'll own the complete product marketing function for EMEA, working at the intersection of marketing, demand generation, sales, product, and customer success. Key responsibilities include developing tailored GTM strategy for EMEA opportunities, conducting market and buyer research to inform positioning, partnering with the growth team on targeted campaigns with localized messaging, planning and executing large product launches with sales enablement, authoring customer journey content, and gathering customer insights to shape product strategy. You'll also refine pricing and packaging based on market insights and competitive analysis, working cross-functionally with finance, operations, product, sales, and customer success. The role requires deep customer empathy, strong data analysis skills paired with qualitative research, and the ability to translate complex product capabilities into compelling narratives for different audiences. Vanta values curiosity, problem-solving, and responsible use of AI to amplify impact. The company offers competitive salary and equity, comprehensive benefits including 100% covered medical/dental/vision, 16 weeks paid parental leave, 25 days annual leave, unlimited sick time, and offices across SF, NYC, London, Dublin, Tel Aviv, and Sydney.

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