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Zeta Global is seeking a senior Product Marketing leader to drive UK market strategy for its customer data and activation platform. Reporting to Global Marketing and working closely with the UK President, you will translate Zeta's global capabilities into compelling propositions tailored to UK enterprise customers, prospects and partners.
You will own UK messaging, value propositions, competitive positioning, and sales and partner enablement. Your responsibilities span six core areas:
**UK Positioning & Value Propositions**: Translate global positioning into differentiated UK messaging while maintaining brand consistency. Develop value propositions connecting customer data, intelligence and activation to measurable business outcomes. Build messaging for priority sectors and buying committees (senior marketing, technology, data and business leaders). Create coherent customer stories explaining how Zeta's capabilities work together and complement existing technology investments.
**Customer, Partner & Market Insight**: Build deep understanding of UK enterprise needs, buying behavior, competitive alternatives and adoption barriers through customer conversations, account planning and win-loss reviews. Develop competitive positioning, battlecards and objection-handling materials. Represent UK market perspective in global Product Marketing and Product discussions.
**Strategic Customer Growth & Enterprise Sales**: Partner with Customer Growth and Enterprise Sales leadership to develop propositions supporting retention, expansion and selective new-logo growth. Translate account priorities into clear narratives and use cases. Support strategic workshops and executive conversations with tailored proof points and competitive differentiation.
**Sales & Partner Enablement**: Equip commercial teams with messaging, presentations, solution narratives, use-case briefs and competitive materials. Develop business-value frameworks connecting capabilities to customer objectives. Deliver enablement sessions and refine materials based on field feedback.
**Partner Propositions**: Work with partner teams to develop joint propositions with agencies, consultancies, systems integrators and technology partners. Define how Zeta's capabilities combine with partner expertise. Create partner-facing materials and support co-selling activity.
**Go-to-Market & Launch Readiness**: Lead UK Product Marketing planning for launches and capability introductions. Define target audiences, priority use cases, positioning and required enablement. Coordinate messaging across product availability and delivery teams. Provide evidence-based input into UK product priorities.
You will also partner with ABM and Customer Marketing to translate insight into account-based programmes, develop customer stories and proof points, and ensure local content builds on global capabilities.
**Requirements**
- Significant Product Marketing experience within SaaS, MarTech, customer engagement, data platforms or adjacent enterprise technology
- Track record developing differentiated positioning and propositions for complex enterprise solutions
- Strong commercial understanding with experience supporting both existing-customer growth and enterprise new-logo sales
- Experience working with complex buying committees and translating technical capabilities into clear business value
- Experience developing joint propositions, partner enablement or go-to-market programmes with agencies, consultancies, systems integrators or technology partners
- Strong competitive intelligence and market-analysis capability, including experience with customer insight, field feedback and win-loss analysis
- Track record creating sales and partner enablement that commercial teams actively use
- Experience supporting product or proposition launches across multiple functions
- Excellent writing, presentation and executive communication skills
- Experience working within a global organisation while addressing local market requirements
- Strong understanding of the UK enterprise technology buying environment
- Ability to influence effectively across Product, Marketing, Sales, Customer Growth, Partnerships and customer-facing teams
