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OpenAI's Consumer Product Marketing team is seeking a Product Marketing Lead to own the strategy for ChatGPT's consumer subscription portfolio (Go, Plus, Pro plans). This role bridges customer insights with product strategy, helping people understand the value of paid ChatGPT plans and driving free-to-paid conversion.
You will lead product marketing strategy across ChatGPT's paid subscription tiers, partnering closely with Product, Pricing, and Growth teams to define audience positioning, value propositions, and priority use cases. You'll be accountable for driving paid-plan adoption through product launches, plan education, premium positioning, and customer-facing messaging on ChatGPT.com and OpenAI.com.
Key responsibilities include: translating customer research, competitive analysis, market signals, and behavioral data into evidence-backed positioning and pricing recommendations; leading complex launches and coordinated plan changes across multiple partners and workstreams; developing scalable frameworks for messaging and customer education; shaping international go-to-market strategies and adapting positioning for global markets; partnering with Growth and lifecycle teams on adoption strategies and promotions; and communicating clearly with senior stakeholders to build alignment without formal authority.
You'll guide senior stakeholders through tradeoffs, mentor peers, and independently prioritize ambiguous work while developing sound frameworks. Success means helping more free users recognize ChatGPT's paid plan value and converting that understanding into measurable growth in free-to-paid conversion rates.
The role is based in San Francisco with a hybrid work model (3 days in office per week). OpenAI offers relocation assistance to new employees.
