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OpenAI's B2B Marketing team is seeking a senior product marketing leader to own strategy, narrative, and go-to-market direction for ChatGPT Work. This role shapes how professionals, teams, and organizations adopt AI for meaningful work, moving from questions to completed tasks.
You will serve as the senior product marketing owner for ChatGPT Work, defining the category, setting portfolio priorities, and connecting product innovation to customer understanding, adoption, and growth. Your scope spans the Work experience across surfaces, connected tools, and AI-powered workflows, with focus on professional users, Business customers, and Enterprise organizations.
Key responsibilities include: owning ChatGPT Work product marketing strategy across audiences and go-to-market priorities; building clear, differentiated product narrative explaining capabilities, use cases, and differentiation; leading portfolio across launches and sustained adoption; translating product capabilities into useful customer workflows; driving adoption from first task to team-wide usage; shaping product through customer and market insight; building enterprise confidence and field readiness; leading cross-functional decisions; and measuring impact on customer behavior through adoption, activation, retention, and business metrics.
You will partner closely with Product, Growth, Sales, Research, Comms, Creative, and adjacent product marketing teams to build cohesive customer experience from discovery through sustained usage. This is a leadership role requiring strategic thinking, difficult tradeoffs, and hands-on involvement in messaging, product decisions, launches, and programs.
Ideal candidates have 12+ years in product marketing, product strategy, or go-to-market leadership with ownership of complex software, platform, or AI products. Strong track record defining product and category strategy (not just executing launches), experience bringing products to market across self-serve and enterprise motions, exceptional positioning and storytelling skills, demonstrated success shaping product priorities through customer insight, experience leading through influence and developing other marketers, strong analytical judgment connecting programs to business outcomes, practical understanding of knowledge worker AI use across functions, and genuine curiosity about AI with hands-on experience using modern AI products.
