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Veeam Software, the Data and AI Trust Company headquartered in Seattle, is seeking a Director of Product Marketing to lead go-to-market strategy for its SMB and Mid-Market business segments. This director-level role owns the complete product marketing strategy for the Velocity segment, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.
Key responsibilities include defining compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's platform strategy; leading integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams; developing scalable messaging, sales plays, enablement, and partner content that drives consistency across global routes to market; identifying market opportunities through customer insights, competitive intelligence, win/loss analysis, and market trends to influence product and GTM strategy; partnering with revenue teams to optimize pipeline creation, conversion, customer expansion, and competitive win rates; and establishing best practices, measurement, and operational rigor to continuously improve GTM effectiveness.
The ideal candidate brings 10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams. This is a strategic leadership role requiring cross-functional collaboration with Product, Sales, Demand Generation, Channel, Customer Marketing, and Regional teams to translate product innovation into scalable programs that help customers understand why Veeam, why now, and why their solutions are the right choice.
