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Salary: USD 250,000 - 280,000 / annual
Garner Health is transforming the U.S. healthcare system by partnering with employers to redesign healthcare delivery. Using 550+ proprietary clinical metrics across 80+ specialties and a dataset of 320M+ patients, Garner identifies top-performing doctors and steers members toward higher-quality care, resulting in better outcomes and lower costs. The company has helped 2.5 million people access better care and saved $1B in healthcare costs in five years.
You will lead go-to-market strategy and execution across Garner's product portfolio and priority customer segments, reporting to the VP of Product Marketing. You will own strategy, messaging, and launch execution for a book of product lines while helping set the operating model and standards for the broader product marketing function.
Key responsibilities include:
- Own end-to-end go-to-market strategy across product lines, including market segmentation, value proposition development, competitive positioning, and messaging architecture. Translate complex healthcare economics and data insights into narratives that drive customer acquisition and expansion.
- Lead major product launches and feature releases with a repeatable launch process, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption.
- Set the standard for data-driven marketing plans with clear KPIs (pipeline generation, win rates, deal velocity, positioning lift) and run regular business reviews to measure impact and drive iteration.
- Partner with RevOps and Sales leadership to analyze revenue processes, develop segment-specific go-to-market approaches and competitive playbooks, and equip external-facing teams with tools that improve close rates and deal velocity.
- Mentor and develop product marketers, raising the bar on craft, and help shape the structure, priorities, and operating rhythm of a growing product marketing team.
- Build and maintain deep understanding of the healthcare benefits and provider landscape, including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria.
- Collaborate with Product leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps.
- Own thought leadership and content strategy, establishing Garner as the authoritative voice on healthcare economics and benefits optimization.
You will be based in the New York City office and must be willing to work in-office 3 days per week (Tuesday, Wednesday, Thursday).
Requirements:
- 8+ years in B2B product marketing, including 3+ years leading product marketing strategy at scale
- Track record of launching products and leading strategic repositioning initiatives at companies with high-caliber customers (Fortune 500, sophisticated tech buyers, etc.)
- Exceptional analytical skills: comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions
- Deep comfort with ambiguity and bias toward action; thrive in fast-growing environments where you move quickly while maintaining intellectual rigor
- Excellent communication skills with ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)
- Demonstrated ability to lead and partner across functions; influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams
- Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making
- Desire to be part of a high-performing, mission-driven team that operates with intense urgency, strong individual accountability, and commitment to authentic feedback
