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Backcountry is seeking a Product Manager, Retail Experience to own the product roadmap bridging physical stores and digital channels (Backcountry.com). This is a high-ownership role in a lean team where you will move fast and drive measurable impact across cross-channel revenue and store conversion.
Key Responsibilities:
- Own the complete product roadmap for retail customer experience, spanning in-store journeys and digital touchpoints connecting stores to the e-commerce platform.
- Build and improve cross-channel experiences including buy online pick up in store (BOPIS), ship from store, store inventory visibility, and in-store returns.
- Extend loyalty and customer recognition into physical stores so membership, points, and order history function consistently at registers and online.
- Partner with store operations and field teams to understand real store workflows, then translate insights into product requirements that work during peak traffic.
- Design customer experiences for store services such as rentals, fittings, and tuning, including booking, payment, and fulfillment flows.
- Define success metrics for retail initiatives, instrument them properly, and use data and experimentation to prioritize the roadmap.
- Collaborate with engineering on systems architecture—point of sale, inventory, order management, customer data platforms—and make informed decisions about integration versus rebuilding.
- Create repeatable playbooks and requirements so onboarding new stores or store groups becomes a standardized process, not a one-off project.
- Partner across engineering, design, merchandising, marketing, analytics, and operations to translate business goals into shipped product.
Success at six to twelve months means measurable growth in cross-channel revenue and store conversion, a unified retail experience customers can feel, and a roadmap that store operations, merchandising, and engineering trust and rally behind.
Requirements:
- 3–5+ years of product management experience.
- Experience owning retail, omnichannel, or in-store customer experience, or closely adjacent commerce products.
- Working understanding of retail systems such as point of sale, inventory and order management, and customer data platforms.
- Demonstrated impact on conversion, revenue, or operational efficiency with measurable results.
- Strong analytical and experimentation skills, with experience using GA4, Looker, SQL, or similar tools.
- Ability to ship iteratively and maintain momentum through rapid release cycles.
- Excellent communication skills and ability to influence cross-functional stakeholders, including store leadership and field teams.
- Willingness to travel to stores regularly and work onsite three days per week in Utah.
Preferred Qualifications:
- Hands-on experience using AI tools within product workflows—pulling live context from project and documentation tools, prototyping instead of slide-decking, and automating repetitive work.
- Experience launching product in new stores, new markets, or newly integrated businesses.
- Experience with rental, service, or appointment-based retail models.
- Background in outdoor, specialty, or hardgoods retail.
