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Salary: USD 183,858 - 220,630 / annual
Grafana Labs is seeking a Principal Technical Marketing Engineer to bridge the gap between product capabilities and customer understanding as the company evolves its positioning around agentic observability. You will be a technically fluent engineer who builds powerful demos, explains complex systems clearly, and helps SRE and platform engineering leaders understand the value of Grafana's open approach to observability.
In this role, you will play a critical part in transforming how Grafana communicates its technical story to buyers. You'll be the hands-on engineer who brings technical narratives to life, working across Product Marketing, Sales Engineering, and Product teams to ensure consistent messaging and strong seller enablement.
Key responsibilities include:
**Demo & Content Creation:** Build strategic, buyer-focused demos, videos, workshops, and webinars that highlight Grafana's value for SRE and platform engineering leaders. Create polished, narrative-driven demos and record high-quality technical walkthroughs. Lead webinars and technical sessions designed for evaluators, teaching not just how Grafana works but why the approach is differentiated.
**Sales Enablement:** Serve as the technical liaison between Product Marketing and the Sales Engineering organization. Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices. Help SEs and sellers communicate Grafana's story with clarity, confidence, and differentiation.
**Buyer Engagement:** Partner with PMMs to identify key buyer personas, problems, and technical messages. Extend technical narratives into high-impact channels including analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and online technical communities. Bring a technical perspective to PMM planning to ensure content reflects real challenges of SREs and engineering leaders.
**Automation & Scaling:** Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools. Use automation to make technical content more repeatable, discoverable, and scalable across teams.
You will be expected to travel to training and customer events 10-12 weeks per year.
**Requirements:**
- 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar)
- Strong understanding of observability concepts and the needs of SRE/platform teams
- Ability to translate deep technical concepts into clear, value-focused stories
- Experience presenting technical content through demos, workshops, or webinars
- Excellent written and verbal communication with crisp, structured, persuasive style
- Strong cross-functional collaboration skills; comfort working with PMM, Product, SEs, DevRel, and Field Engineering
- High ownership mindset with ability to drive projects from concept to completion
- Comfort with light scripting or workflow automation
- Willingness and ability to travel 10-12 weeks per year
**Bonus qualifications:**
- Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools
- Background in Observability or Platform Engineering
- Prior experience in Sales Engineering, DevRel, or technical product marketing
- Familiarity with demo environment automation or infrastructure-as-code tools
- Exceptional live presentation or workshop facilitation skills
