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Salary: GBP 103,958 - 124,750 / annual
Grafana Labs is seeking a Principal Technical Marketing Engineer to bridge the gap between Grafana's technical capabilities and how customers understand their value. As the company shifts from dashboards to agentic observability, this role is critical to closing the positioning gap between product capabilities and customer perception.
You will be a hands-on engineer who brings Grafana's technical story to life for buyers—not just practitioners. Your primary responsibilities include:
**Demo & Content Creation:** Build strategic, narrative-driven demos, videos, workshops, and webinars that highlight Grafana's value for SRE and platform engineering leaders. Create polished technical content that teaches customers not just how Grafana works, but why the approach is differentiated. Record high-quality demo videos and lead technical sessions designed for evaluators. Leverage AI tools to generate variations and reusable assets that scale content across channels.
**Sales Enablement:** Serve as the technical liaison between Product Marketing and the Solutions Engineering organization. Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices. Help SEs and sellers communicate Grafana's story with clarity, confidence, and differentiation.
**Cross-Functional Collaboration:** Partner with PMMs to identify key buyer personas, problems, and technical messages. Extend technical narratives into high-impact channels including analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and online technical communities. Bring a technical perspective to PMM planning to ensure content reflects real challenges of SREs and engineering leaders.
**Automation & Scaling:** Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools. Make technical content more repeatable, discoverable, and scalable.
The role requires 10-12 weeks per year of travel to training and customer events. You'll work in a 100% remote, globally distributed company with 40+ countries represented. Grafana is backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, and others, serving customers like Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce.
**Requirements:**
- 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar)
- Strong understanding of observability concepts and the needs of SRE/platform teams
- Ability to translate deep technical concepts into clear, value-focused stories
- Experience presenting technical content through demos, workshops, or webinars
- Excellent written and verbal communication with crisp, structured, persuasive style
- Strong cross-functional collaboration skills; comfort working with PMM, Product, SEs, DevRel, and Field Engineering
- High ownership mindset with ability to drive projects from concept to completion
- Comfort with light scripting or workflow automation
- Interest and ability to travel 10-12 weeks per year
**Bonus Qualifications:**
- Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools
- Background in Observability or Platform Engineering
- Prior experience in Sales Engineering, DevRel, or technical product marketing
- Familiarity with demo environment automation or infrastructure-as-code tools
- Exceptional live presentation or workshop facilitation skills
