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Salary: SEK 878,578 - 1,054,294 / annual
Grafana Labs is seeking a technically fluent Principal Technical Marketing Engineer to bridge the gap between Grafana's advanced observability platform and how customers understand its value. As Grafana evolves from dashboards to agentic observability, this role is critical to communicating that transformation to SRE and platform engineering leaders.
You will be a hands-on engineer who brings Grafana's technical story to life for buyers. Your responsibilities include:
**Core Responsibilities:**
- Build strategic, buyer-focused demos, videos, workshops, and webinars that highlight Grafana's value proposition for SRE and platform engineering leaders
- Create polished, narrative-driven demos and record high-quality technical walkthroughs in partnership with content teams
- Lead webinars, workshops, and technical sessions designed for evaluators, teaching not just how Grafana works but why the approach is differentiated
- Serve as the technical liaison between Product Marketing and Solutions Engineering, ensuring consistent messaging and demo guidance
- Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices
- Partner with PMMs to identify key buyer personas, problems, and technical messages; shape content strategy to reach them
- Extend technical narratives into high-impact channels including analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and technical communities
- Use automation and AI tools to scale technical content, partnering with software engineers to streamline demo setup and content workflows
- Travel to training and customer events 10-12 weeks per year
**Requirements:**
- 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar)
- Strong understanding of observability concepts and the needs of SRE/platform teams
- Ability to translate deep technical concepts into clear, value-focused stories
- Experience presenting technical content through demos, workshops, or webinars
- Excellent written and verbal communication with crisp, structured, persuasive style
- Strong cross-functional collaboration skills; comfort working with PMM, Product, SEs, DevRel, and Field Engineering
- High ownership mindset with ability to drive projects from concept to completion
- Comfort with light scripting or workflow automation
- Willingness to travel 10-12 weeks per year
**Bonus Qualifications:**
- Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools
- Background in Observability or Platform Engineering
- Prior experience in Sales Engineering, DevRel, or technical product marketing
- Familiarity with demo environment automation or infrastructure-as-code tools
- Exceptional live presentation or workshop facilitation skills
