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Salary: EUR 94,025 - 112,830 / annual
Grafana Labs is seeking a Principal Technical Marketing Engineer to bridge the gap between Grafana's technical capabilities and how customers understand their value. As the company shifts from dashboards to agentic observability, this role is critical to closing the positioning gap between product capabilities and customer perception.
You will be a hands-on engineer who brings Grafana's technical story to life for buyers—not just practitioners. Your responsibilities include building strategic, buyer-focused demos and videos; leading technical workshops and webinars; creating polished, narrative-driven demonstrations that highlight Grafana's value for SRE and platform engineering leaders; and teaching customers why Grafana's approach is differentiated.
You will enable Solutions Engineers with clear, consistent technical storytelling by serving as PMM's technical liaison to the SE organization, producing technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices. You'll collaborate with Product Marketing Managers to drive technical buyer engagement across high-impact channels including analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and online technical communities.
Additionally, you will use automation and AI to scale technical content by partnering with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools. You'll leverage AI tools to generate variations, summaries, and reusable assets that scale technical content across channels.
Grafana Labs is a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, and others. The company is trusted by over 10,000 organizations including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce.
REQUIREMENTS:
- 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar)
- Interest and ability to travel to training and customer events 10-12 weeks per year
- Strong understanding of observability concepts and the needs of SRE/platform teams
- Ability to translate deep technical concepts into clear, value-focused stories
- Experience presenting technical content through demos, workshops, or webinars
- Excellent written and verbal communication, with a crisp, structured, persuasive style
- Strong cross-functional collaboration; comfort working with PMM, Product, SEs, DevRel, and Field Engineering
- High ownership mindset with the ability to drive projects from concept to completion
- Comfort with light scripting or workflow automation
BONUS:
- Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools, or background in Observability or Platform Engineering
- Prior experience in Sales Engineering, DevRel, or technical product marketing
- Familiarity with demo environment automation or infrastructure-as-code tools
- Exceptional live presentation or workshop facilitation skills
