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Salary: EUR 117,600 - 141,120 / annual
Grafana Labs is seeking a Principal Technical Marketing Engineer to bridge the gap between Grafana's technical capabilities and how customers understand their value. As the company shifts from dashboards to agentic observability, this role is critical to closing the positioning gap between product capabilities and customer perception.
You will be a hands-on engineer who brings Grafana's technical story to life for buyers—not just practitioners. Your responsibilities include:
**Core Responsibilities:**
- Build strategic, buyer-focused demos, videos, workshops, and webinars that highlight Grafana's value for SRE and platform engineering leaders
- Create polished, narrative-driven demos and record high-quality technical demo videos in partnership with content teams
- Lead webinars, workshops, and technical sessions designed for evaluators, teaching not just how Grafana works but why the approach is differentiated
- Serve as the technical liaison between Product Marketing and the Solutions Engineering organization, ensuring consistent messaging and demo guidance
- Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices
- Partner with Product Marketing to identify key buyer personas, problems, and technical messages; shape content strategy to reach them
- Extend technical narratives into buyer-facing channels including analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and online communities
- Partner with software engineers to streamline demo setup, content workflows, and asset updates through automation, scripts, and AI-driven tools
- Use AI tools to generate variations, summaries, and reusable assets that scale technical content across channels
This is a unique opportunity to shape how Grafana tells its story as it evolves positioning in the AI era, strengthens seller enablement, and builds repeatable systems for communicating product value.
**Requirements:**
- 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical product marketing, or similar)
- Strong understanding of observability concepts and the needs of SRE/platform teams
- Ability to translate deep technical concepts into clear, value-focused stories
- Experience presenting technical content through demos, workshops, or webinars
- Excellent written and verbal communication with crisp, structured, persuasive style
- Strong cross-functional collaboration; comfort working with PMM, Product, SEs, DevRel, and Field Engineering
- High ownership mindset with ability to drive projects from concept to completion
- Comfort with light scripting or workflow automation
- Interest and ability to travel to training and customer events 10-12 weeks per year
**Bonus Qualifications:**
- Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools
- Background in Observability or Platform Engineering
- Prior experience in Sales Engineering, DevRel, or technical product marketing
- Familiarity with demo environment automation or infrastructure-as-code tools
- Exceptional live presentation or workshop facilitation skills
