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MNTN is seeking a Principal Strategist, Ad Measurement to join the Platform Experience team. This role owns advanced measurement strategy and performance validation in the Connected TV (CTV) ecosystem, shaping how customers and internal teams evaluate and trust marketing outcomes.
You will serve as a senior authority on incrementality, lift, and attribution, operating in complex, real-world advertising environments. Working closely with Revenue, Business Development, Engineering, and external measurement providers, you will influence high-impact customer decisions, inform MNTN's point of view on CTV measurement, and translate customer learnings into scalable best practices and product insights.
Key responsibilities include:
- Owning best practices for advanced measurement and performance validation, including incrementality testing, lift studies, attribution, and experimental design within CTV
- Partnering with Customer Success to design, evaluate, and interpret customer measurement approaches
- Acting as a strategic advisor to customers, translating complex measurement results into clear, actionable business insights
- Leading internal and external enablement on measurement rigor and analytical best practices
- Contributing measurement-driven insights to go-to-market initiatives, including playbooks and positioning
- Synthesizing learnings across customer engagements to identify patterns and opportunities for product strategy
- Partnering with external measurement vendors and internal Engineering teams to define advanced measurement solutions
- Serving as an escalation point for complex post-launch measurement challenges
- Maintaining expertise on the evolving CTV and AdTech measurement landscape
Success in this role means becoming a trusted measurement advisor for customers and internal stakeholders, establishing and scaling partner relationships, and driving quantifiable improvements to churn, revenue growth, and customer sentiment around measurement needs.
Requirements:
- 8+ years of experience in customer-facing solutions, product, analytics, or technical roles, with ownership over measurement strategy, performance validation, or complex analytical problem-solving
- Prior experience in AdTech, MarTech, or performance marketing, with direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks
- Strong communication skills: ability to translate complex technical and analytic concepts into clear, executive-ready recommendations
- Customer-centric mindset: comfortable guiding customers through complex post-launch performance validation and optimization
- Cross-functional collaboration skills: proven ability to work with Product, Engineering, Customer Success, and external partners
- Analytical, solution-oriented approach: ability to identify performance gaps, troubleshoot challenges, and recommend actionable solutions
- Familiarity with the CTV and performance marketing ecosystem, including measurement and attribution providers (strongly preferred)
