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Salary: USD 170,900 - 231,200 / annual
Jane App is seeking a Principal Product Marketing Manager to own go-to-market strategy and execution for its Payments and Financial Services product portfolio. This is a strategic, high-impact role at the center of one of Jane's fastest-growing areas, encompassing Jane Payments, Clinic Financing, Payroll, and expanding financial tools.
You will set the narrative and sequencing for the financial products suite, act as the internal authority on positioning and messaging, and translate complex capabilities into value stories that resonate with healthcare practitioners. You'll lead cross-functional launch strategy across Product, Support, Marketing, and Finance, owning commercial outcomes including adoption, revenue, and retention.
Key responsibilities include: developing go-to-market strategy for payments and financial products; establishing positioning, naming, and messaging architecture; leading cross-functional launches and owning their commercial results; sitting at the leadership table as the voice of the customer and market; building alignment across Product, Sales, Support, and Marketing; and establishing frameworks and playbooks for how Jane plans, launches, and measures product marketing at scale.
Required experience: 7+ years in Product Marketing with direct GTM ownership of payments, billing, or financial products within SaaS; track record as a strategic partner to VP/executive stakeholders influencing pricing, packaging, and roadmap decisions; demonstrated ownership of commercial outcomes with analytical rigor; experience growing existing products and building 0-1; understanding of how financial features serve broader business workflows; experience marketing technology-forward or AI-powered features; exceptional storytelling and communication skills; comfort being the senior voice for product marketing to leadership; and ability to set direction in ambiguity.
Healthcare SaaS experience is a plus. Jane is a founder-led, high-growth SaaS company headquartered in North Vancouver with 800+ employees working remotely across Canada, the US, and the UK. The company serves thousands of clinics with practice management and financial tools, emphasizing impact, adaptability, and AI-forward thinking.
