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Synthesia is the world's leading AI video platform for business, used by over 90% of the Fortune 100. The company recently closed a Series E funding round at a $4 billion valuation, raising $200 million from top-tier investors including Accel, Nvidia Ventures, Kleiner Perkins, and GV.
You will be the first product marketing hire dedicated to Synthesia's Interactive Avatar API, a new product that enables companies to build real-time, conversational avatars directly into their own applications. This is a greenfield opportunity to build the entire go-to-market motion from the ground up.
Key responsibilities include:
- Establishing foundational positioning and messaging for the API, tailored to developer audiences
- Creating developer-facing documentation, code samples, and technical marketing content
- Designing and executing the API launch strategy and campaign
- Identifying and executing channels to reach and acquire developer customers
- Managing stakeholder communication and complex cross-functional programs
- Building the playbook for API product marketing at Synthesia
You should have hands-on experience building with APIs (calling endpoints, reading code samples, wiring webhooks, shipping products). You're comfortable with emerging AI tools and stay current with new model releases. You've previously done product marketing, growth marketing, or developer marketing for enterprise audiences. You're an excellent written and verbal communicator with experience managing senior stakeholders. You thrive in ambiguous, build-from-scratch environments and have a hacker mentality.
