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Cloudflare is seeking a Principal Integrated Marketing Program Manager to lead the transformation of how the marketing organization leverages AI. This is a strategic role that combines program management, AI strategy, and organizational capability-building.
You will own the marketing AI roadmap, identifying where AI can deliver the greatest business impact and sequencing initiatives against strategic objectives. You'll build business cases for AI investments by mapping current workflows, quantifying opportunities, and defining success metrics. Critically, you'll directly build and ship high-impact AI solutions that reshape how marketing operates—not incremental automations. You'll also manage intake of AI requests across the organization, triaging what rises to strategic program level versus what teams should solve independently with guidance.
Beyond building solutions, you'll scale the organization's AI capability by establishing a champion network across marketing sub-teams. You'll equip AI-curious practitioners with tools and patterns, create peer communities, and ensure every team has a clear path to surface AI needs. You'll design rituals that make AI visible and accessible—office hours, demos, skill libraries, onboarding—lowering the barrier to entry so AI becomes a normal part of how marketers work. You'll establish reusable patterns and templates so solutions can be adapted across teams.
You'll serve as a core member of the Global Integrated Marketing Leadership team, helping set strategic agenda and shaping priorities. You'll translate leadership vision into clear strategy, frame hard problems, develop options and recommendations, and help leadership decide where to focus. You'll design and run the operating system for the Global Integrated Marketing organization, ensuring decisions happen on schedule and alignment is built in. You'll also monitor business performance and outcomes with proactive escalations to ensure demand gen goals are met.
This role requires 8+ years in integrated marketing (Marketing Operations, Demand Gen, Marketing CoS), deep knowledge of how B2B marketing organizations operate, and comfort building with AI tools. You should have a track record of shipping programs that move the needle, experience with marketing technology and analytics, and the ability to think strategically while executing tactically.
