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Homeward is a fast-paced, remote-first real estate fintech startup founded in 2018 that provides bundled financial products (cash offers, mortgage, title services) to help buyers and sellers move with certainty and convenience. The company partners with real estate agents across 13 states and is backed by a founder-CEO who built one of the fastest-growing agent teams in the country.
You will serve as Principal Integrated Marketer in a player-coach role, responsible for building Homeward's marketing function from the ground up. This is an opportunity to create the marketing playbook rather than execute an existing one. You'll partner directly with the CEO, Chief Growth Officer, and Chief Sales Officer to translate business priorities into marketing strategy and drive demand generation across integrated channels.
Key responsibilities include: developing and executing integrated marketing strategy across organic/paid social, brokerage networks, industry events, and other agent-focused channels; building a content engine spanning editorial, video, and visual assets (thought leadership, testimonials, webinars); defining and reporting on full-funnel KPIs; experimenting with new growth strategies (e.g., agent ambassador programs, targeted paid campaigns); and hiring and managing a small but effective marketing team.
You'll balance strategic thinking with hands-on execution, operate with an ownership mindset focused on business results, make thoughtful tradeoffs between speed and precision, and use customer insights and data to iterate quickly. The role requires comfort in ambiguous environments, strong cross-functional collaboration, and the ability to independently drive initiatives from concept through execution.
Required: 7+ years marketing experience, proven track record driving integrated marketing plans across multiple channels (content, social, email, events, PR), data-driven approach to KPIs, high creative/editorial standards, startup experience with scrappy mindset, excellent communication and project management skills. Experience in real estate or financial products is a plus; if not, genuine interest in understanding real estate agents and how to build trust around complex financial products.
