SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Clasp, a Forbes Fintech 50 venture-backed startup, is hiring a Principal Demand Generation Lead to build and own the company's lead generation engine from the ground up. This is a founding role—approximately 90% hands-on individual-contributor work today with room to evolve into a player-coach role as the function scales.
You will own Clasp's full-funnel demand generation strategy across paid, organic, ABM, and partnership channels. Key responsibilities include designing the demand strategy from awareness through meetings booked; instrumenting the funnel inside HubSpot to track MAL, MQL, SQL, and CAC; building dashboards and defining attribution; and reporting lead-volume attainment and meeting-conversion performance with full transparency.
You'll drive the company's thought-leadership agenda (white papers, reports, blog, video, webinars) and decide which channels—LinkedIn, Google search, AI-driven channels, partnerships, paid webinars—reach the right audience and drive qualified leads. You'll partner with the Website Marketing Manager to optimize Clasp's B2B web presence and treat campaign ideas as testable hypotheses, running fast experiments to identify what moves pipeline.
Cross-functional partnership is essential: you'll build a documented feedback loop with Sales on lead quality and operate with high agency in a lean, early-stage environment, surfacing risks and performance gaps proactively with diagnosis and proposed fixes.
Must-haves: 5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup. You must have hands-on experience defining funnel stages and metrics (not inheriting someone else's playbook), configuring lead scoring and attribution in HubSpot, and setting channel and content strategy with quantified impact. Proven ownership of a lead-volume target with documented attainment and the ability to explain gaps.
Clasp values high agency, efficiency obsession (measuring by qualified lead impact, not activity), delivering beyond targets, and challenging assumptions with data. Healthcare marketing experience is a nice-to-have. The role is fully remote (US, EST/CST time zones) with <20% travel.
