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Apollo.io is seeking a Principal Communications Manager to serve as the Head of Communications' strategic partner and second-in-command. This is a senior, hands-on role with meaningful autonomy and visibility, responsible for shaping and delivering Apollo's narrative across media, analysts, partners, customers, industry influencers, and employees.
You will own high-impact workstreams end-to-end, including developing strategic content, leading product launches, activating thought leadership, and building durable media and analyst relationships. Key responsibilities include:
PR Content & Thought Leadership: Transform Apollo's corporate narratives, milestones, and data insights into compelling stories for media, analysts, and customers. Develop high-impact content including contributed bylines, data benchmark reports, executive POVs, and thought leadership pieces. Ensure narratives reinforce Apollo's messaging and business strategy while collaborating with Marketing on integrated campaigns and editorial planning.
Product & Partnership Communications: Drive product PR highlighting innovation and customer impact. Develop data-informed messaging including press releases, messaging frameworks, briefing documents, FAQs, and talking points. Partner closely with Product, Product Marketing, Engineering, and Legal teams. Provide support for sensitive communications including data topics, platform policies, incidents, and regulatory matters with strong judgment and executive-ready recommendations.
Analyst Relations: Enhance and operationalize Apollo's analyst relations strategy focused on influence, education, and relationship building. Manage day-to-day engagement with key analysts including Gartner, Forrester, GZ Consulting, and Info-Tech. Develop analyst-facing materials such as briefings, decks, and messaging frameworks.
Internal Communications: Lead planning and execution of all-hands meetings, including agenda development, speaker preparation, content production, and run-of-show coordination. Develop internal communications content and cross-channel cadence that reinforce company culture and strategic priorities.
The ideal candidate has extensive experience leading strategic PR initiatives, data-driven narratives, product communications, integrated campaigns, and executive thought leadership. You'll need strong judgment, operational rigor, cross-functional alignment skills, and the ability to balance speed with precision. Apollo is a $1.6B-valued, venture-backed SaaS leader trusted by over 500,000 companies globally, providing go-to-market solutions with verified contact data for 210M+ B2B contacts.
