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Salary: CAD 89,000 - 139,000 / annual
Affirm is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm's platform and ISV channels. You will identify the right marketing channels for each opportunity, build integrated campaigns, and use performance data to improve results. Working directly with platform partners and cross-functional Affirm teams, you'll turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.
This is a hands-on role requiring movement between channel strategy, campaign development, partner collaboration, asset creation, execution, and measurement. You'll own channel strategy and execution for a defined set of platform marketing programs, developing integrated campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels as relevant. Key responsibilities include building campaign briefs, content, partner toolkits, presentations, and performance recaps; working with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to move programs from idea to launch; defining campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements; analyzing performance and recommending where to invest, optimize, test, or stop; learning the business models, audiences, and operating styles of different platform partners; and managing multiple programs while making clear priority and capacity tradeoffs.
Success looks like launching integrated merchant acquisition and activation programs through priority platforms and ISVs, selecting the right channel mix based on audience and objective, connecting campaign activity to measurable business outcomes, identifying performance breakdowns and recommending adjustments, building messaging and measurement plans, developing strong working relationships with partners and internal teams, and turning successful campaigns into reusable playbooks and templates.
Affirm is a remote-first company with flexibility built in. Most roles can be done from almost anywhere within the country of employment. New hires will be invited to attend an in-person onboarding experience. Benefits include 100% subsidized medical, dental, and vision coverage for employees and dependents, monthly stipends for health, wellness and tech spending, flexible time off, and an employee stock purchase plan.
REQUIREMENTS:
- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing
- Experience selecting and managing multiple marketing channels against a defined business objective
- Track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
- Strong analytical judgment, including ability to make decisions when attribution or performance data is incomplete
- Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports
- Strong project management across multiple concurrent workstreams
- Ability to learn new products, audiences, and business models quickly
- Clear recommendations, personal ownership, and willingness to handle execution details
- Strong cross-functional communication and stakeholder management
