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Salary: USD 101,000 - 165,000 / annual
Affirm is seeking a Platform Marketing Lead to develop and execute merchant acquisition and activation programs through Affirm's platform and ISV (Independent Software Vendor) channels. This is a hands-on role within the Revenue organization's Platform Growth Marketing team, which focuses on acquiring merchants through strategic partnerships with payment service providers and software vendors.
You will identify the right marketing channels for each opportunity, build integrated campaigns across owned, partner, lifecycle, events, and paid channels, and use performance data to continuously improve results. You'll work directly with platform partners and cross-functional Affirm teams—including Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence—to turn merchant insights and business goals into programs that drive acquisition, launch, activation, pipeline, GMV, and revenue.
Key responsibilities include:
- Own channel strategy and execution for a defined set of platform marketing programs
- Develop integrated campaigns across multiple channels as relevant to the audience and objective
- Build campaign briefs, content, partner toolkits, presentations, and performance recaps
- Define campaign objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements
- Analyze performance data and recommend where to invest, optimize, test, or stop
- Learn the business models, audiences, and operating styles of different platform partners
- Manage multiple concurrent programs while making clear priority and capacity tradeoffs
- Turn successful campaigns into reusable playbooks, templates, and channel practices
Success in this role means launching integrated merchant acquisition programs, selecting the right channel mix based on evidence, connecting campaign activity to measurable business outcomes, identifying performance breakdowns, and developing strong working relationships with partners and internal teams.
REQUIREMENTS:
- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing
- Experience selecting and managing multiple marketing channels against a defined business objective
- Track record of measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
- Strong analytical judgment, including ability to make decisions when attribution or performance data is incomplete
- Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports
- Strong project management across multiple concurrent workstreams
- Ability to learn new products, audiences, and business models quickly
- Clear recommendations, personal ownership, and willingness to handle execution details
- Strong cross-functional communication and stakeholder management
- Experience with platform or partner go-to-market is helpful but not required
