SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Constructor is a next-generation search and discovery platform for ecommerce, built to optimize revenue, conversion rate, and profit. The platform powers over 1 billion queries daily across 150 languages and 100 countries, serving major retailers like Sephora, Under Armour, and Petco. The company uses proprietary transformers and generative LLMs to deliver best-in-market search and personalization capabilities.
You will lead Constructor's LinkedIn programs and manage paid media across LinkedIn, Meta, content syndication, CTV, and podcasts/audio. Your primary buyers are ecommerce and retail leaders, and paid media is often their first touchpoint with the company. You'll own the channel end-to-end: planning, creative briefing, building, QA, targeting, pacing, testing, reporting, and optimization.
Key responsibilities include:
**Strategic Planning:** Plan and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and audio. Build full-funnel strategies across TOFU, MOFU, and BOFU stages, and across 1:many, 1:few, and 1:1 programs. Translate Sales and Demand Gen goals into targeted plans by stage, persona, and segment. Shape copy and creative strategy with cross-functional partners.
**Execution & QA:** Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and audiences. Run rigorous QA on copy, assets, campaign structure, audiences, and UTMs. Localize global campaigns for EMEA markets. Track work in Asana to maintain visibility and meet SLAs.
**Audience & Targeting:** Own audience list hygiene and targeting across platforms. Build audiences from first- and third-party data. Manage pixels and conversion architecture to optimize toward actions that matter most.
**Budget & Pacing:** Manage budgets against lead volume, quality, conversion, pipeline, and ROI. Own pacing and anomaly detection with documented budget tracking.
**Testing & Optimization:** Run structured tests on audiences, creative, landing pages, copy, and bidding. Conduct ongoing search query analysis and keyword optimization. Lead weekly cross-channel optimization syncs.
**Reporting:** Deliver weekly, monthly, and quarterly reporting with clear recommendations. Lead campaign hindsights capturing learnings and next steps. Stay current on platform changes, privacy, and B2B trends.
You'll work alongside the Paid Search Specialist and partner closely with Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams.
**Requirements:**
- 2-3 years of hands-on paid media experience, ideally within a media agency or performance-focused environment
- Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, ideally with a focus in lead generation
- Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions
- Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI
- Experience running structured tests and turning results into clear recommendations
- Strong attention to detail, especially in QA
- Outstanding analytical skills and strong experience in performance optimization
- Clear writer who can create ad copy for different audiences and markets
- Self-starter who can flex between strategic thinking and tactical execution
- Strong project management skills to run multiple campaigns in parallel
**Preferred Qualifications:**
- Experience in a B2B or B2B SaaS environment
- Experience with ad placements across YouTube, Display, DOOH, or LLMs
- Experience localizing campaigns for EMEA markets
- Experience building and maintaining audiences from first- and third-party data
- Experience with HubSpot, 6sense, Dreamdata, Asana, and/or Salesforce
