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Constructor is a Series B ecommerce search and discovery platform that powers over 1 billion queries daily across 150 languages and ~100 countries. The company has built a proprietary search engine using transformers and generative LLMs, serving major customers like Sephora, Under Armour, and Petco.
You will lead Constructor's Google paid media programs and run campaigns across Search, YouTube, Display, DOOH, and LLMs. This is a hands-on, end-to-end role where you own the channel from planning through optimization. Your primary buyers are ecommerce and retail leaders, and paid media is often their first touchpoint with Constructor.
Key responsibilities include:
**Strategic Planning:** Plan, launch, and optimize ads across Google (Search/YouTube), Display, DOOH, and LLMs. Translate Sales and Demand Gen goals into targeted campaigns by stage, persona, and segment. Shape copy and creative strategy with cross-functional teams.
**Execution & QA:** Build search campaigns end-to-end (keywords, match types, negatives, bidding, ad copy, audiences, assets). Run rigorous QA on all campaign elements before launch. Localize global campaigns for EMEA markets. Track work in Asana.
**Audience & Targeting:** Own audience list hygiene and targeting across platforms. Build audiences from first- and third-party data. Manage pixels and conversion architecture.
**Budget & Pacing:** Manage budgets against lead volume, quality, conversion, pipeline, and ROI. Own pacing and anomaly detection.
**Testing & Optimization:** Run structured tests on audiences, creative, landing pages, copy, and bidding. Conduct ongoing search query analysis. Lead weekly cross-channel optimization syncs.
**Reporting:** Deliver weekly, monthly, and quarterly reports with clear recommendations. Lead campaign hindsights capturing learnings and next steps.
You'll work alongside a Paid Social Specialist and partner closely with Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams. This role offers visibility into how campaigns drive pipeline and a voice in overall paid program performance.
**Requirements:**
- 2–3 years of hands-on paid media experience, ideally in a media agency or performance-focused environment
- Hands-on experience building and optimizing search campaigns in Google Ads, ideally with lead generation focus
- Working knowledge of conversion tracking (pixels, UTMs, primary vs. secondary conversions)
- Experience managing budgets and pacing against goals, preferably optimizing toward leads, pipeline, cost efficiency, and ROI
- Experience running structured tests and translating results into clear recommendations
- Strong attention to detail, especially in QA
- Outstanding analytical skills and performance optimization experience
- Clear writing ability for ad copy across different audiences and markets
- Self-starter who can balance strategic thinking and tactical execution
- Strong project management for running multiple campaigns in parallel
**Preferred Qualifications:**
- B2B or B2B SaaS environment experience
- Ad placement experience across YouTube, Display, DOOH, or LLMs
- EMEA campaign localization experience
- First- and third-party audience building and maintenance
- Familiarity with HubSpot, 6sense, Dreamdata, Asana, and/or Salesforce
