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Blockchain.com is seeking a Performance Marketing Specialist focused on mobile user acquisition (UA). You will drive the company's mobile growth strategy through data-driven campaign execution and aggressive ROAS optimization across major advertising platforms.
Key responsibilities include:
- Creating, optimizing, and scaling performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads, TikTok Ads, and other channels
- Maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets
- Serving as the expert user for AppsFlyer (Mobile Measurement Partner), ensuring data integrity and accurate attribution
- Managing the creative process by briefing design/creative teams and generating/validating ad copy and video scripts
- Leveraging AI tools for copy creation, campaign optimization, and strategic performance analysis
- Demonstrating deep understanding of mobile ad fraud prevention (click injection, SDK spoofing)
- Self-serving data via SQL/Looker/Tableau to reduce dependency on data teams
Required qualifications:
- 5+ years in Performance/Growth Marketing, specifically mobile app growth (UA)
- Expert working knowledge of AppsFlyer
- Proven success in ROAS-focused campaign optimization
- Experience managing monthly budgets exceeding USD 300k
- Extensive hands-on experience with Google, Meta, ASA, and TikTok campaigns
- Fluency in professional and technical English
- Experience in Crypto, Fintech, or Gaming industries
Nice to have: Familiarity with marketing products in the cryptocurrency space.
Compensation includes full-time salary based on experience, meaningful equity, and benefits including ClassPass, learning budgets, unlimited vacation, and Apple equipment. Role is based in Singapore office with mandatory in-office presence four days per week, plus ability to work remotely up to 20 days annually.
